Once upon a time, the only way a girl could try out makeup & cosmetics products before buying was to schlep herself all the way to the department store makeup counter. These days, thankfully, we have choices. Literally. There’s a new “test-&-try-then-buy from the comfort of your own home” makeup service that I recently learned about called Choix…or french for ‘choice.’
The female-led beauty start-up was so nice to send me my own customized Choix box to try out recently. Choix works a lot like other popular beauty sample services out there in that you create an online profile with your beauty preferences, then the beauty gurus behind the scenes hand-select a variety of sample sized makeup products for you. They package them up. Then send them right to your door step.
You’ll get to test out everything from eyeshadow to lipstick to foundation and more; all from popular premium brands like Bobbi Brown, Chanel and numerous others.
I got 5 different products in my box, including a highlighter that I’m loving! One or two of my samples were a miss for me, but that’s ok because it’s sample size and I’m under no obligation to purchase the full size…plus I still had fun trying out brands and products I might not have normally chosen myself.
My favorite thing about Choix was the great packaging it came in. From the individually labeled containers for each sample (that are perfect for throwing in your purse to re-apply later) to the larger box that the samples are stored it. It was perfectly designed to be fun & cute while functional to protect the quality of the makeup.
The recently launched Choix is now live and fulfilling subscription orders around the country. A monthly subscription is $20 and with that you get a $10 credit each month to apply to the purchase of your full size product.
What do you think about Choix? Would you try it?