As a marketing maven by profession and beauty blogger by passion, I get pretty excited when I see advertising and beauty come together for a great promotional campaign. I just stumbled on what might just be THE best long-form makeup commercial I’ve seen.
Even if you’re not a marketer, you can surely appreciate this ad from Japanese cosmetics brand Shiseido. Read on for the video, and make sure to watch all the way through for a surprise twist.
And if you are a marketing head like me and want to see the behind-the-scenes making of this ad and learn more about the concept behind it, check out this Ad Age article for more.